Marketing included radio and television spots, along with point-of-sale advertising.

Among the challenges in lots of nations, specially among high-risk groups, is certainly not merely making items available, but quality that is high affordable variations of the services and products. The success of the true number One Plus campaign hinged from the undeniable fact that the lube worked better and lasted more than others. As reported in a workshop on lubricants, it didn’t stain, it had a taste that is appealing fragrance while the minimum negative impact on latex; it absolutely was perhaps perhaps perhaps not harmful and ended up being simple to clean up. 17

The cost of quantity One Plus had been determined via a survey that is willingness-to-pay and it is highly subsidised.

the item ended up being considered affordable by users. Lower than 5% regarding the packets get away free, mainly for training purposes. Circulation points consist of pharmacies, supermarkets and market stalls, in addition to high-risk, difficult to achieve venues such as for example brothels, alcohol gardens and karaoke pubs. Peer education networks are an easy method of circulation, because are NGOs working together with males that have intercourse with guys, sex employees together with gatekeepers among these communities. PSI’s sales staff additionally worked to make certain item access to brothels, therapeutic therapeutic massage parlours, guesthouses and areas being cruising entertainment venues frequented by males that have intercourse with males. Additionally they educated trainers and customers in regards to the use that is proper of with condoms and exactly how much to make use of.

The main element communications associated with campaign had been that quantity One Plus lubricant that is water-based whenever used in combination with a number 1 condom, makes sex better and safer. Bővebben